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Build Your Beverage Empire

Amazon.com Price:  $13.81 (as of 12/05/2019 17:34 PST- Details)

ISBN13: 9780982142516
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Description

From Beverage Development to beverage marketing, sales and distribution, this book covers in detail how to start and grow a beverage business. 

This Beverage Industry Book is divided into three parts: 
1. The Beverage Industry = learn the opportunities and niches within the beverage industry. 
2. Beverage Development = what is the cost of beverage formulation? What is the cost of beverage development? How about production? This is all covered here. 
3. Beverage Marketing, Sales and Distribution = Lean how to reach consumers, distributors and retailers with your beverage 

Some of the strategies you can learn from the book are: 
* Beverage development on a bootstrap budget 
* The “real cost” of beverage development and production 
* The top mistakes made by new beverage entrepreneurs that cost them over $200,000 – and how to avoid them 
* Beverage marketing to distributors, retailers and consumers 
* Don’t compete with the big boys on their turf. How to disrupt the beverage industry with new marketing strategies. 
* Why beverage distributors will not return your call and how to grow with or without them 
* Social media for beverage marketing, what works and what doesn’t 
These are one of the many questions this beverage industry book tackles 
complete with examples, case studies and step-by-step techniques to develop, 
market and sell your beverages. 

From beverage development to beverage sales and distribution, strategy and marketing of your beverages in the USA and out. Learn to develop and sell your beverages including 

* Functional beverages 
* Alcoholic beverages 
* Ready to drink 
* Energy drinks and shots 
* RTD tea 
* High end water 
* Vodka 
* Tequila 
* Beer 

This is a step-by-step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it the use of: 
* Wholesalers 
* Distributors 
* Convenience Stores 
* Supermarkets 
* On Premise Accounts 
Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. At the same time as reading the book you are going to prepare spectacular distributor programs to toughen all type of accounts, get see through in stores and have customers for life. 

This beverage industry book is a should read for anyone in the beverage industry from executives to sales people, beverage marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you are going to be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market appropriately, writing your business plan and executing it with sales and distribution. 
Learn from the authors, Carlos Lopez and Jorge Olson, considered experts in beverage branding, sales and marketing. 
.

ISBN13: 9780982142516
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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