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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations (Paperback) (FT Press Analytics)

Amazon.com Price: $49.97 (as of 18/04/2019 23:21 PST- Details)

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Drive maximum business value from digital analytics, internet analytics, web page analytics, and business intelligence! In Building a Digital Analytics Organization, pioneering expert Judah Phillips thoroughly explains digital analytics to business practitioners, and presents best practices for the use of it to reduce costs and increase profitable revenue all over the business. Phillips covers the whole lot from making the business case through defining and executing strategy, and shows the best way to successfully integrate analytical processes, technology, and people in all aspects of operations. This unbiased and product-independent guide is replete with examples, many in accordance with the creator’s own extensive experience. Coverage includes: key concepts; focusing initiatives and strategy on business value, not technology; building an efficient analytics organization; choosing the proper tools (and understanding their limitations); creating processes and managing data; analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites; implementing integrated multichannel digital analytics; targeting consumers; automating marketing processes; and preparing for the revolutionary “analytical economy.” For all business practitioners interested in analytics and business intelligence in all areas of the organization.

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