Building Social Business: The New Kind of Capitalism that Serves Humanity’s Most Pressing Needs

Amazon.com Price: $14.29 (as of 11/10/2019 02:19 PST- Details)

Categories: Books, Business and Money, Business Culture, Economics, Entrepreneurship, Environmental Economics, Ethics, Free Enterprise, International, Nonprofit Organizations and Charities, Politics and Social Sciences, Poverty, Small Business and Entrepreneurship, Social Sciences, Social Theory, Sociology, Subjects, Sustainable Development

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Muhammad Yunus, the sensible visionary who pioneered microcredit and, together with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a brand new dimension for capitalism which he calls “social business.” The social business model has been adopted by corporations, entrepreneurs, and social activists around the globe. Its goal is to create self-supporting, viable commercial enterprises that generate economic growth as they produce goods and services and products to satisfy human wishes. In Building Social Business, Yunus shows how social business may also be put into practice and explains why it holds the prospective to redeem the failed promise of free-market endeavor.

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