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Burn the Business Plan: What Great Entrepreneurs Really Do

Amazon.com Price:  $10.00 (as of 08/05/2019 19:01 PST- Details)

Description

“The evangelist of entrepreneurship” (The Economist) reveals the true stories about how a range of entrepreneurs created their successful start-ups: hint, many of them never began with a business plan.

Business schools teach that a very powerful prerequisite for starting a business is a business plan. Nonsense, says Carl Schramm in Burn the Business Plan, who for a decade headed a very powerful foundation devoted to entrepreneurship in this country. Microsoft, Apple, Facebook, and Google are just among the companies that began without one.

Schramm explains that the importance of a business plan is only some of the many misconceptions about starting a company. Another is the myth of the kid genius—that all entrepreneurs are young software prodigies. Actually, the average entrepreneur is thirty-nine years old and has worked in corporate The united states for a minimum of a decade. Schramm discusses why people with work experience in corporate The united states have an advantage as entrepreneurs. For one thing, they incessantly have important contacts in the business world who may be customers for their new products or services. For another, they incessantly have the opportunity to strategize with knowledgeable people and get valuable advice.

Burn the Business Plan tells stories of successful entrepreneurs in quite a few fields. It shows how knowledge, passion, determination, and a willingness to experiment and innovate are vastly more important than financial skill. This is crucial, motivating look at true success that dispels the myths and offers invaluable real-world advice on how to achieve your dreams.

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