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Business Analytics for Managers (Use R!)

Amazon.com Price:  $50.92 (as of 05/05/2019 14:14 PST- Details)

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Description

The practice of business is changing. Increasingly companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. As a result, successful applications of data-driven decision making are plentiful and increasing every day. This book will motivate the need for data and data-driven solutions, the use of real data from real business scenarios. It is going to allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making.

Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. All through, emphasis placed on conveying data-driven thinking.  Whilst the ideas discussed in this book will also be implemented the use of many different software solutions from many different vendors, it also provides a quick-start to one of the powerful software solutions available.

The main goals of this book are as follows: to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they are able to better communicate with personnel specializing in data mining or statistics.

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