Description
The Business Communication field is at a crossroads as communication technologies are reshaping how people keep in touch in the office.
Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the creator’s unique center of attention on credibility woven all over the textbook chapters, forward having a look vision built on traditional concepts, and practitioner and case-based approach. Students are much more likely to read and reflect at the text, and are better situated to be mindful the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.