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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

Amazon.com Price: $34.99 (as of 12/05/2019 20:46 PST- Details)

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The rise of digital media and the public’s demand for transparency has elevated the importance of communication for each business. To have a voice or seat on the table and maximize their full value, a strategic communicator will have to be capable of speak the language and keep in mind business goals, issues, and trends. The challenge is that many communicators do not hold an MBA and did not study business in college.

Business Essentials for Strategic Communicators provides communication professionals and students with the very important ‘Business 101’ knowledge they wish to navigate the business world with the most efficient of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more–all with an eye on how this knowledge helps them do their jobs better as communication professionals.

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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

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