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Business Lessons from a Radical Industrialist: How a CEO Doubled Earnings, Inspired Employees and Created Innovation from One Simple Idea

Amazon.com Price:  $5.98 (as of 12/05/2019 19:12 PST- Details)

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In 1994, Ray Anderson was once 60 years old and at the top of his game as founder and CEO of Atlanta-based Interface, Inc., a modular carpet company that makes those clever carpet tiles that you’ll have underfoot in your place of work or coveted by way of the company’s residential brand, FLOR.

That was once 17 years ago – before ‘green’ was once the compelling business imperative that it’s today (for reference, oil was once then $18/bbl), and frankly, the environment was once nowhere on Ray’s radar.  An Interface associate asked Ray to give a speech to a task force that was once forming to respond to customer concerns about environmental impacts, and though he had not a clue what he would say, he accepted.  As the date for the speech grew closer, he started to sweat — and then Paul Hawken’s book, The Ecology of Commerce, landed on his desk.  The rest is green business history — Ray read the book (he is known as it a ‘spear in the chest’ epiphany), his outlook was once radically transformed, and he gave a speech that would put the petroleum-dependent carpet company on a path to zero environmental footprint.  

What’s happened in the intervening years has made Interface the poster child for green business, and Ray’s turn into a bit of an eco rock star. He ditched his gas-guzzling Jaguar in favor of a Prius, built an off-the-grid home, and today, at 76, his life is radically different than what he would have imagined for himself at age 60.  This is his story.

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