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Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

Amazon.com Price:  $15.07 (as of 12/05/2019 19:44 PST- Details)

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Description

Named one of Fortune Magazine’s “5 Best Business Books” in 2015

See your offering through the buyer’s eyes for more effective marketing

Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably enhance marketing outcomes. Readers will discover ways to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers’ accept as true with. Quite than relying on generic data or guesswork to decide what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance.

Buyer personas are composite pictures of the people who buy solutions, product or service, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step by step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert.

  • Learn who buys what, and why
  • Understand your buyer’s goals and how you’ll address them
  • Tailor your marketing activities to your buyer’s expectations
  • See the purchase through the customer’s eyes

A recent products and services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting one of these valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

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