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Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Amazon.com Price: $6.92 (as of 12/05/2019 16:22 PST- Details)

Categories: Automotive, Biographies and Memoirs, Biography and History, Books, Business, Business and Money, Company Profiles, Economics, Industries, Macroeconomics, Management, Management and Leadership, Professionals and Academics, Subjects, Transportation

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“One of the crucial acute books about management and how companies work in practice that I have read in a very long time. If somebody wants to know exactly how the U.S. auto industry got into trouble, here is your guide.”
—John Gapper, FINANCIAL TIMES

When Bob Lutz got into the auto business in the early 1960s, CEOs knew that in the event you captured the public’s imagination with innovative car design and top-quality craftsmanship, the money would follow. The “car guys” held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet.

But then GM’s leadership started to put its faith in numbers and spreadsheets. Made up our minds to get rid of the “waste” and “personality worship” of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded center of attention on product excellence and their competitive advantage. Decline soon followed.

In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the base line and reinstated a focal point on creativity, design, and cars and trucks that would satisfy GM’s customers.

Lutz’s commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry.

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