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Cases in Public Relations Management: The Rise of Social Media and Activism

Amazon.com Price:  $40.31 (as of 08/05/2019 20:12 PST- Details)

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Description

Developed for advanced students in public relations, Cases in Public Relations Management uses latest cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each and every case is in accordance with real events, and is designed to encourage discussion, debate, and exploration of the options to be had to as of late’s strategic public relations manager.

Key features of this text include coverage of the contemporary controversies in current events, discussion of the ethical issues that have made headlines in latest years, and strategies used by public relations practitioners. Each and every case has extensive supplemental materials taken instantly from the case for students’ further investigation and discussion. The case study approach encourages readers to assess what they learn about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners.

New to the second one edition are:

  • 27 new case studies, including coverage of social media and social responsibility elements
  • New chapters on corporate social responsibility (CSR) and activism
  • End-of-chapter exercises
  • Embedded hyperlinks in eBook
  • Fully enhanced companion web page that includes:
    • Instructor resources: PowerPoint presentations, Video Clips, Case Supplements, Instructor Guides
    • Student resources: Quizzes, Glossary, Case Supplements


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