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Casino Management: A Strategic Approach

Amazon.com Price: $81.24 (as of 12/05/2019 16:38 PST- Details)

Categories: Books, Business and Finance, Business and Money, Hospitality, Travel and Tourism, Humor and Entertainment, Industries, New, Used and Rental Textbooks, Puzzles and Games, Service, Specialty Boutique, Sports and Entertainment, Sports and Outdoors, Subjects

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Amazon Customer Reviews

Description

Not like other casino books, this book examines the casino industry the usage of a business paradigm. It emphasizes both external environmental influences and internal points of keep watch over, leaving readers with a more strategic take a look at how casinos operate and factors that influence their luck. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, worth, place and promotions. Nine vignettes appear All the way through and capture current issues such as crisis making plans and security. All the way through the book, special emphasis is put on strategic market making plans and the relationship between entertainment and industry.

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Casino Management: A Strategic Approach

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