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Catch!: A Fishmonger’s Guide to Greatness

Amazon.com Price:  $10.19 (as of 03/05/2019 02:48 PST- Details)

ISBN13: 9781576753231
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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Description

Seattle locals and tourists alike flock to Pike Place on a daily basis to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment—there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.

In an bizarre combination of oral biography and practical business blueprint, Crother and the fishmongers take you at the back of the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.

Catch! shows that to be “bizarre” is to be a victim of circumstances, responding to whatever comes one’s way. To be “great” is to realize that anyone can live an bizarre life. At Pike Place Fish, everyone is responsible for transforming themselves from bizarre to great by creating their own reality. The authors explore the issues of goals—financial, personal and humanitarian—and intention, showing how the crew itself creates these goals and works towards them in collaboration.

Most importantly, Catch! examines the power of possibility and shows how you’ll achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.
In consultant Cyndi Crother’s Catch! the fabled Pike Place Market fishmongers in Seattle give an explanation for a shared philosophy of work and life in their own words. The writer’s work as anthropologist–she interviewed and flung fish with 17 crew members–allows her to translate their inside jokes and shoutouts into habits of mind to “transform bizarre into great.” Crother manages to keep Piscean puns to a minimum (stop floundering, how to get off the hook) and skillfully applies the principles of mind-over-matter cognitive psychology. Several phrases are key. “It’s in all places here,” is an expression of personal responsibility and choosing a positive response to create the outcome. “What you say is what get” is a mantra for using choosing your words to change your mind.

These ideas of self-reliance, intention and language as reality aren’t new. Yet Crother gives them a fresh and practical application in the photos of individual fishmongers and in their words. Whether reading about Jeremy’s ordeal of chemotherapy or Bugge’s finessing the customer who was showered with ice from a flying fish, readers will find the most animated and instructive stories since Finding Nemo. –Barbara Mackoff
ISBN13: 9781576753231
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

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