Cheering For Self: An Ethnography of the Basketball Event

Amazon.com Price: $14.95 (as of 03/05/2019 04:11 PST- Details)

Categories: Americas, Basketball, Books, Education and Training, Health, Fitness and Dieting, History, History of Sports, Medical Books, Miscellaneous, Psychology, Psychology and Counseling, Sports and Outdoors, State and Local, Subjects, United States

Description
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Description

This book is a study of UW men’s basketball fans throughout the 2001-2002 season and explores their proclivity to ‘cheering for self’ throughout basketball events. The term ‘basketball event’ is used relatively than ‘basketball game’ to make clear that everything connected to and seen, heard, or experienced before, throughout and after a basketball game is included. The actual game itself is only a part of the ‘basketball event.An undercurrent runs all through this participant remark mini-ethnography dealing with get entry to, and the relative quality of that get entry to, to basketball events being affected by ones age, class, race, and gender. The prominent role of advertising in shaping basketball events and helping to construct fans as consumers of products (both commercial and institutional) throughout the process of cheering for self is central to this idea. Cheering for self is the activity engaged in by individual fans after they find things to identify or connect with through personal investment. Fans cheer for self not directly. Fans cheer for the team that they identify with. Through the process of cheering for self at the same time as attending the basketball event people are taught how to turn into fans, to consume a UW product–the basketball event and to consume advertisers’ products. People tend to spend their entire life trying to impress others.

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Cheering For Self: An Ethnography of the Basketball Event

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