Chloe: Attitudes

Amazon.com Price: $46.41 (as of 06/12/2019 04:47 PST- Details)

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Description

This handsome volume chronicles the upward push of the fashion house Chloé, a crucible of creativity for some of fashion’s most notable designers. The fashion brand Chloé may be sixty years old, but she still exudes a youthful elegance and femininity. As the first high-end Paris fashion house to sell exclusively ready-to-wear clothing, Chloé has since redefined its look for the modern woman with flattering colors, quality materials, and a series of will have to-have It bags. Chloé started in 1952 when Gaby Aghion invented the revolutionary idea of luxury prêt-à-porter, taking the craftsmanship of high fashion and making it to be had to a much broader audience. Her focus on the beautiful yet wearable gave the line currency with chic young women. Born in Egypt in 1921 and moving to Paris when she used to be in her twenties, Aghion dressed one of the vital most fashionable and powerful women of her day, including Jackie O, Grace Kelly, and Brigitte Bardot. Her vision has at all times been maintained through the company’s extensive career. The company’s lively and fresh energy has been sustained through the decades partly because it seeks out new talent, including then-28-year-old designer Karl Lagerfeld, who started with the company in 1966. The book explores his career at Chloé, in conjunction with Martine Sitbon (in 1988), Stella McCartney, who joined Chloé when she used to be 26 (in 1997), and Phoebe Philo, who used to be responsible for Chloé’s major reinvention from 2001 to 2006, where she is credited for bringing a sensual and personal touch to the line. It is currently helmed by Clare Waight Keller, who up to now reinvigorated the fashion line Pringle of Scotland. Chloé, in short, is the modern woman—refined and redefined.

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