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Competitive Identity: The New Brand Management for Nations, Cities and Regions

Amazon.com Price: $36.41 (as of 12/05/2019 18:44 PST- Details)

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Ever since Simon Anholt coined the phrase ‘Nation Branding, there was increasingly interest in the concept that countries, towns and regions can build their logo photographs. This authoritative book considers how industrial logo control can in reality be applied to places and presentations how places can build and sustain their competitive identity.

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Competitive Identity: The New Brand Management for Nations, Cities and Regions

Description

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