Description
Consumer Behavior explores how the examination and alertness of consumer behavior is central to the making plans, development, and implementation of selling methods.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Analysis Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Studying; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Circle of relatives and Its Social Class Status; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers fascinated by learning consumer behavior and/or marketing.