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Consumer Behavior (11th Edition)

Amazon.com Price: $89.90 (as of 08/05/2019 19:10 PST- Details)

Categories: Books, Business and Finance, Business and Money, Consumer Behavior, Customer Relations, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Processes and Infrastructure, Research, Specialty Boutique, Subjects

Description
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Description

For undergraduate and graduate consumer behavior courses.

The text that set the usual for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

Improve Results with MyMarketingLab: MyMarketingLab delivers proven leads to helping students succeed and provides engaging experiences that personalize learning.
Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered in order that they are able to see how real companies use consumer behavior to create marketing strategies,
Global Coverage Center of attention: Discussions and examples appear all through the text demonstrating the importance of cultural differences in both domestic and multinational marketing.
Keep Your Course Current and Relevant: New examples, exercises, and research findings appear all through the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you need to purchase both the physical text and MyMarketingLab seek for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004.

MyMarketingLab isn’t a self-paced technology and will have to only be purchased when required by an instructor.

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Consumer Behavior (11th Edition)

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