Consumer Behavior: Building Marketing Strategy, 12th Edition

Amazon.com Price: $130.16 (as of 04/05/2019 18:44 PST- Details)

Categories: Books, Business and Finance, Business and Money, Consumer Behavior, Customer Relations, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Processes and Infrastructure, Research, Specialty Boutique, Subjects

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Consumer Behavior: Building Marketing Strategy supplies scholars with a usable, strategic figuring out of consumer behavior. The authors consider that wisdom of the standards that influence consumer behavior can, with apply, be used to develop sound business plan. As a consequence, the text integrates theory, strategy-primarily based examples, and alertness.

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Consumer Behavior: Building Marketing Strategy, 12th Edition

Description

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