Consumer Behavior: Building Marketing Strategy

Amazon.com Price: $119.19 (as of 12/05/2019 18:24 PST- Details)

Categories: Books, Business and Finance, Business and Money, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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Consumer Behavior: Building Marketing Strategy builds on theory to supply students with a usable, strategic working out of consumer behavior that acknowledges up to date changes in internal and external influences, global marketing environments, and the discipline overall. Up to date with strategy-based examples from an writer team with a deep working out of each and every principle’s business applications, current and classic examples of both text and visual advertisements all the way through the text will serve to have interaction students and bring the fabric to life. The 13th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the addition of Connect’s robust digital suite, including SmartBook and other assignable interactives to assist students learn, apply, and expand upon core marketing concepts and make assignment management and outcomes-based reporting easy.

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Consumer Behavior: Building Marketing Strategy

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