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Consumer Behavior: Buying, Having, and Being (11th Edition)

Amazon.com Price: $199.89 (as of 08/05/2019 17:56 PST- Details)

Categories: Books, Business and Finance, Business and Money, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Research, Specialty Boutique, Subjects

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&>For undergraduate and MBA courses in consumer behavior.

Solomon goes beyond the discussion of why people buy things and explores how products, services and products, and consumption activities give a contribution to shape people’s social experiences.

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

Improve Results with MyMarketingLab: MyMarketingLab delivers proven ends up in helping students succeed and provides engaging experiences that personalize learning.

Digital Consumer Focal point: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of every chapter in conjunction with discussion questions to help students apply the case to the chapter’s contents.
Keep your Course Current and Relevant: New examples, exercises, and research findings appear all the way through the text.

Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you want to purchase both the physical text and MyMarketingLab search for ISBN-10: 013347223X/ ISBN-13: 9780133472233. That package includes ISBN-10: 0133450899/ISBN-13: 9780133450897 and ISBN-10: 0133451925/ISBN-13:9780133451924 .

MyMarketingLab isn’t a self-paced technology and will have to only be purchased when required by an instructor.

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Consumer Behavior: Buying, Having, and Being (11th Edition)

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