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Consumer Behavior: Buying, Having, and Being (12th Edition)

Amazon.com Price:  $174.99 (as of 12/05/2019 19:38 PST- Details)

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Description

For courses in Consumer Behavior.

 

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and up to date the content to reflect major marketing trends and changes that have an effect on the study of consumer behavior. Since we are all consumers, most of the topics have both professional and personal relevance to students, making it easy to apply them outside of the study room. The up to date text is rich with up to the moment discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to care for an edge in the fluid and evolving field of consumer behavior.

 

Also To be had with MyMarketingLab™

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and give a boost to results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and have in mind difficult concepts.

 

NOTE: You are purchasing a standalone product; MyMarketingLab™ does not come packaged with this content. If you need to purchase both the physical text and MyMarketingLab search for: 

 

0134472470 / 9780134472478 Consumer Behavior: Buying, Having, and Being Plus MyMarketingLab with Pearson eText — Access Card Package

 

Package consists of:

  • 0134129938 / 9780134129938 Consumer Behavior: Buying, Having, and Being
  • 0134149556 / 9780134149554 MyMarketingLab with Pearson eText — Access Card — for Consumer Behavior: Buying, Having, and Being

 

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