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Consumption Economics: The New Rules of Tech

Amazon.com Price: $9.54 (as of 12/05/2019 16:14 PST- Details)

SKU: 9780984213030 Categories: Books, Business and Money, Computers and Technology, Engineering, Engineering and Transportation, Industries, Programming, Science and Math, Social Aspects, Software Design, Testing and Engineering, Software Development, Subjects, Technology

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If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services and products, and the upward push of consumer technology won’t be felt in your company’s product line. The actual disruption will probably be to your online business model. Future customers won’t need to pay you high prices out of big “CapEx” budgets anymore. They are going to expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products.How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are at the table to really get rid of barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner’s manual for tech company executives who need to drive their company successfully into the next one.

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