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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

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Recent wine marketing practice is changing hastily because of the intensity of industry competition, the emergence of a lot of media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms will have to remain well-informed and leverage the contemporary marketing and sales approaches so as to succeed.

Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives all over the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with Recent expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers Recent marketing ideas so we can assist wineries thrive.

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Contemporary Wine Marketing and Supply Chain Management: A Global Perspective

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