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Content Audits and Inventories: A Handbook

Amazon.com Price: $23.58 (as of 05/05/2019 15:16 PST- Details)

Categories: Books, Computers and Technology, Content Management, Engineering, Engineering and Transportation, Reference, Subjects, Technical, Web Development and Design, Writing, Writing, Research and Publishing Guides

Description
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Description

Successful content strategy projects start with a thorough assessment of the present state of all content assets – their quantity, type, and quality. Beginning with a data-wealthy content inventory and layering in a qualitative assessment, the audit process permits content owners and business stakeholders to make informed decisions.

Content Audits and Inventories, by veteran content strategist Paula Land, shows you how initially an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights.

This practical, tactic-filled handbook walks you through putting in place and running an inventory the use of an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You’re going to also learn to do a competitive audit and incorporate personas into an audit. Recommendations on presenting audit results to stakeholders will can help you deliver effective strategies.

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Content Audits and Inventories: A Handbook

Description

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