Content Strategy for the Web

Amazon.com Price: $29.99 (as of 22/04/2019 23:47 PST- Details)

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Description

If your website content is out of date, off-brand, and out of keep an eye on, you’re missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page may not help. Making an investment in a new content management system may not fix it, either. So, where do you start?
 
Without meaningful content, your website isn’t worth much to your key audiences. But creating (and taking care of) “meaningful” content is far more complicated than we’re regularly willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you’ll be able to get your next website redesign right, on time and on budget. For the first time, you can:
 

  • See content strategy (and its business value) explained in plain language
  •  Find out why such a lot of web projects implode in the content development phase … and how to steer clear of the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to care for consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities

 

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