Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business

Amazon.com Price: $26.99 (as of 06/05/2019 14:04 PST- Details)

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From the co-founders of the smash hit Cousins Maine Lobster food trucks comes a business book revealing to new entrepreneurs how the authors built their brand through integrity and authenticity.

In early 2012, Jim Tselikis visited L.A. and met up with his cousin Sabin Lomac. Over a couple of drinks they waxed nostalgic about their childhood in Maine, surrounded by family, ceaselessly elbow deep in delicious lobster even as gathered around the picnic table. From this strong memory was once born the very first Cousins Maine Lobster food truck. Smart, authentic marketing, and sustainable, delicious ingredients helped turn that one food truck into an overnight sensation. Then, in just three years, they went from a single food truck to a nationally-franchised legion of trucks, an online delivery service, and a brick-and-mortar restaurant, grossing over $15 million dollars in sales a year.

Start-up fever has taken hold of The usa, and there are hundreds of books to teach readers how to grow to be an entrepreneur; this is the first book to reply to the question: What’s next? At each step, Jim and Sabin were faced with hard decisions―opening each new food truck carefully instead of rushing to meet the demand; turning down a six-figure franchise offer because it came from someone who didn’t give a boost to their vision; turning down Shark Tank (twice) until they could insist on participating only if Barbara Corcoran was once probably the most Sharks. Now Jim and Sabin teach readers how they, too, can reach the next level of success in their own businesses, with no need to compromise themselves.

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Cousins Maine Lobster: How One Food Truck Became a Multimillion-Dollar Business

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