Description
A decade ago, the book Cowboy Ethics first inspired businesspeople to look to the Code of the West. Once they did, they discovered that its simple, common-sense principles can also be more effective guides to business leadership than a truckload of corporate mission statements, rules, and ethics manuals. Cowboys are role models because they live by a code,” says writer James P. Owen. They show us what it means to stand for something, and to strive on a daily basis to make your actions line up with your beliefs. And isn’t that as good a definition of integrity as you’ll find?”
In the years since, the book’s Ten Principles to Live By” have been embraced by scores of companies, universities, and even a state government. This up to date Tenth Anniversary hardcover edition traces the evolution of this grassroots business movement in brand-new chapters even as preserving the inspirational lessons and stunning photography of the original. A new introduction traces the upward thrust of the Cowboy Ethics movement, even as a new epilogue discusses how to live by the code. It’s ideal for corporate gifts, the new graduate, business students, or any career person who cares about doing the right thing.