Sale!

Crisis Communications: The Definitive Guide to Managing the Message

Amazon.com Price:  $20.08 (as of 12/05/2019 17:12 PST- Details)

Categories: , , , , , , , , , , ,

Description

The Definitive Guide to Communicating in Any Crisis

“When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through quite a lot of [business] crises and served as an independent investigator of the crises of others, I believe Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”―Norman R. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin

There are few guarantees in business today. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. When your company finds itself in the course of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed.

Skillfully managing the perception of the crisis determines the difference between a company’s life or death. Because in the pitched battle between perception and reality, perception always wins.

Fortunately, there is a solution. Crisis communications and crisis management legend Steven Fink will give you everything you wish to have to prepare for the inevitable―whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters.

In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis Communications offers proactive and preventive methods for preempting potential crises. The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. The book also offers ways to care for mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications that will help you:

  • UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC
  • PERCEPTION AND REALITY
  • CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS
  • PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL
  • MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS
  • TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD
  • USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS

The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to deal with a crisis quickly and professionally within moments of its occurrence. Livelihoods depend upon it.

With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you wish to have to successfully lead your company through today’s rocky landscape of business―where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance.

PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT
“Every major executive in The us ought to read at least one book on crisis management. In this way, she or he might be better prepared to care for the disasters striking organizations at an ever-increasing rate … The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”―LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW

Related products

Home » Shop » Books » Subjects » Business and Money » Skills » Communications » Crisis Communications: The Definitive Guide to Managing the Message

Recent Products