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Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition)

Amazon.com Price: $34.34 (as of 08/05/2019 18:18 PST- Details)

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The theme of this new edition of Cross-Cultural Business Behavior is CHANGE. To begin with, cultures change. In markets around the globe, business behavior is constantly evolving, impelled by generational shifts, improvements in education, and (especially) increasing exposure to the world marketplace. This is the reason the entire book’s 43 ‘Negotiator Profiles’ have been thoroughly up to date, with new cases and fresh examples added. Along with the change in culture, international managers’ challenges have changed too. For example, only some years ago, participants at global management seminars around the globe were mainly interested in how to communicate and negotiate with out of the country partners. But, they now find that their toughest challenges are how to manage out of the country subsidiaries, strategic alliances, and international partnerships. To reflect these new realities, the book’s time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include all kinds of practical pointers on managing in today’s global marketplace. This fifth edition is very important for everyone involved with global management, whether student or manager, because cultures and business challenges do change. The book is an essential survival guide for doing business in cultures other than one’s own.

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Cross-Cultural Business Behavior: A Guide for Global Management (Fifth Edition)

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