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Crowdfunding: The Corporate Era

Amazon.com Price: $15.11 (as of 12/05/2019 16:12 PST- Details)

Categories: Books, Business and Money, Corporate Finance, Crowdfunding, Finance, Management, Management and Leadership, Subjects

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Amazon Customer Reviews

Description

The crowdfunding revolution—very important reading for all corporates, from midsize to multinational

Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, and intrapreneurship—functions that are very important to the survival of all businesses, large or small. At the same time as crowdfunding used to be in the beginning seen as a mechanism for entrepreneurs to raise capital for startups, we are actually seeing how it may be used by multinational companies to become their operations. This book—the first to tackle the subject—will show you how innovative global corporations have began to use crowdfunding, and how your business may also benefit. The first era of crowdfunding used to be defined by the entrepreneur; the second one will be defined by the enterprise.

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