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Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business

Amazon.com Price:  $3.99 (as of 12/05/2019 16:12 PST- Details)

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Why does Procter & Gamble again and again call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ only a handful of people, yet generate millions of dollars in revenue once a year?

“Crowdsourcing” is how the power of the many may also be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also an excellent meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you’ll be able to perform the service, design the product, or solve the issue, you’ve got the job.

But crowdsourcing has also triggered a dramatic shift in the best way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this place of work revolution, he employs a brilliant array of stories to have a look at the economic, cultural, business, and political implications of crowdsourcing.

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