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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

Amazon.com Price: $58.68 (as of 12/05/2019 18:26 PST- Details)

Categories: Books, Business and Finance, Business and Money, Computer Science, Computers and Technology, Data Mining, Database Storage and Design, Databases and Big Data, Marketing, Marketing and Sales, New, Used and Rental Textbooks, Programming, Research, Software Design and Engineering, Software Design, Testing and Engineering, Software Development, Specialty Boutique, Subjects

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Description

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you’ll be able to want to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics.

For each and every marketing problem, the authors mean you can:

Identify the best data and analytics techniques
Conduct the analysis and obtain insights from it
Outline what-if scenarios and define optimal solutions
Connect your insights to strategic decision-making

Each chapter incorporates technical notes, statistical knowledge, case studies, and real data you’ll be able to use to accomplish the analysis yourself. As you proceed, you’ll be able to gain an in-depth understanding of:

The real value of marketing analytics
How to integrate quantitative analysis with managerial sensibility
How to apply linear regression, logistic regression, cluster analysis, and Anova models
The an important role of careful experimental design

For all marketing professionals that specialize in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Home » Shop » Books » Subjects » Computers and Technology » Programming » Software Design, Testing and Engineering » Software Development » Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

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Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

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