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Dare to Serve: How to Drive Superior Results by Serving Others

Amazon.com Price:  $18.47 (as of 08/05/2019 19:50 PST- Details)

Description

Cheryl Bachelder joined an in poor health restaurant chain and turned it into the darling of the industry—by daring to serve the people in her organization well.

When Bachelder used to be named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped from $34 in 2002 to $13. The brand used to be stagnant, and relations between the company and its franchise owners were strained.

By 2014, average restaurant sales were up 25 percent, and profits were up 40 percent. Popeyes’ market share had grown from 14 percent to 21 percent, and the stock price used to be over $40. The franchisees were so pleased with the turnaround that they started reinvesting in the brand, swiftly remodeling restaurants, and building new units around the globe.

The difference maker, Bachelder says, used to be a conscious decision to lead in a new way. She and her team created a office where people were treated with respect and dignity yet challenged to perform on the highest level. Silos and self were set aside in favor of collaboration and team play. And the results were measured with rigor and discipline. Servant leadership is occasionally derided as soft or ineffective, but this book shows that it’s if truth be told challenging and tough minded—a daring path. Bachelder takes you firsthand through the transformation of Popeyes and shows how a leader at any level can transform a Dare-to-Serve leader.

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