Design Elements, 2nd Edition: Understanding the rules and knowing when to break them – Updated and Expanded

Amazon.com Price: $28.46 (as of 05/12/2019 18:45 PST- Details)

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Description

This up to date version of Rockport’s bestselling Design Elements offers expanded and up to date content in a new, cleaner format for easier navigation. Creator Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The “20 Rules for Good Design” has been revisited and expanded to 25 Rules. The book covers all of the design fundamentals from working with grids, color application, typography, imagery to in spite of everything how to put it all together. Expansion and new material includes:

-Composition/layout, visual hierarchy -Form and composition in the case of concepts and meaning

-Color psychology and narrative-Color coding-Reference palettes for time periods, cultures, and businesses

-Special color and printing techniques -Combining type styles, editorial text setting issues, plus-Web-related type style and hierarchy issues

-Strategies for The usage of photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image-Making type and imagery work better together

-Finding flexibility in design systems -The design process, from creative concept development and practical work-float standpoints…

-Plus a complete project case study with major decision-moments keyed to respective sections!

Being a creative designer is ceaselessly about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored as a way to be distinctive, design becomes pointless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a “visual language,” and brilliance is recognized in designers whose work seems to break all of the rules, yet communicates its messages clearly.This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 25 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and The usage of Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all of the Rules of this Book.


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