Design, Form, and Chaos

Amazon.com Price: $32.80 (as of 05/12/2019 19:06 PST- Details)

Categories: Arts and Photography, Books, Branding and Logo Design, Commercial, Decorative Arts and Design, Design History and Criticism, Graphic Design, Subjects, Typography

Description
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Description

“To have the preeminent graphic designer in The usa—the leading proponent of the Brand new—intelligently and forcefully speak out makes this a document for nowadays and the ages. Rand’s book is a classic.” —Stephen Heller (1993)

Paul Rand (1914–1996) was once a pioneer in the field of advertising design and typography, and his work still exerts a profound influence at the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values at the back of aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can also be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, in addition to with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly probably the most important books in the history of 20th-century American design, Design, Form, and Chaos is a will have to have for any student or professional.

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Design, Form, and Chaos

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