Design Is Storytelling

Amazon.com Price: $9.99 (as of 05/12/2019 19:13 PST- Details)

Categories: Arts and Photography, Books, Decorative Arts and Design, Graphic Design, Performing Arts, Subjects, Techniques

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Description

Ellen Lupton, award-winning writer of Thinking with Type and How Posters Work, demonstrates how storytelling shapes great design

Good design, like good storytelling, brings ideas to life. The recent book from award-winning creator Ellen Lupton is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, products and services and experiences. Whether crafting a digital app or a data-rich publication, designers invite people to go into a scene and explore what’s there. An intriguing logo, page layout or retail space uses line, shape and form to lead users on dynamic journeys.

Design Is Storytelling explores the psychology of visual perception from a narrative perspective. Presenting dozens of tools and concepts in a full of life, visual manner, this book will lend a hand any designer amplify the narrative power of their work. Use this book to stir emotions, build empathy, articulate values and convey action; to construct narrative arcs and create paths through space; integrate form and language; evaluate a project’s storytelling power; and to write and deliver strong narratives.

Ellen Lupton is the writer of a lot of books on design, including Graphic Design: The New Basics (2008), Thinking with Type (2004, second edition 2010), Graphic Design Thinking (2011), Beautiful Users: Designing for People (2014) and Type on Screen (2014), How Posters Work (2015) and Beauty―Cooper Hewitt Design Triennial (2016). She is Senior Curator of Latest Design at Cooper Hewitt, Smithsonian Design Museum in New York City, and director of the Graphic Design MFA program at MICA (Maryland Institute College of Art) in Baltimore. She received the AIGA Gold Medal for Lifetime Achievement in 2007.

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