Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing)

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Description

Facing especially wicked problems, social sector organizations are in search of powerful new methods to have in mind and address them. Design Thinking for the Greater Good goes in depth on both the how of the usage of new tools and the why. So as to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social Services and products, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies―and provide a practical roadmap for readers to implement these tools.

The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and products and the Transportation and Security Administration in america, in addition to organizations in Canada, Australia, and the UK, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they’ve improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend all through an organization. This book will help today’s leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

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