Design, Typography etc.: A Handbook

Amazon.com Price: $38.24 (as of 05/12/2019 18:56 PST- Details)

Description

Why does a newspaper look different than a magazine or a book? What effect does the usage of a certain typeface or a specific grid have? And why do a little layouts just seem right, and others seem simply incorrect? This handbook aims to convey the essential principles for you to enable the reader to acquire the skills necessary to be independently creative in the field of graphic design. Richly illustrated with a large number of examples from world wide, this volume addresses an important aspects of good book, poster and advert design, offering guidance on the whole thing from the proper use of colors and fonts through to column width and line spacing. Sketches and clarifying text serve to provide an explanation for technical terms that are indispensable to understanding the interface of designing and producing print media.

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