Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)

Amazon.com Price: $20.73 (as of 06/12/2019 03:36 PST- Details)

Categories: Arts and Photography, Books, Business and Money, Decorative Arts and Design, Industrial and Product Design, Management, Management and Leadership, Organizational Learning, Processes and Infrastructure, Strategic Planning, Strategy and Competition, Subjects, Systems and Planning

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Jeanne Liedtka and Tim Ogilvie educate readers in considered one of the most up to date trends in business: “design thinking,” or the ability to show abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the way of thinking, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way find out how to exploit design’s exciting potential.

Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has turn into a essential element of successful business practice, helping managers turn abstract concepts into on a regular basis tools that grow business even as minimizing risk.

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