Designing Products People Love: How Great Designers Create Successful Products

Amazon.com Price: $24.05 (as of 06/12/2019 03:53 PST- Details)

Description

How are you able to create products that successfully find customers? With this practical book, you’ll learn from one of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll consider how to discover and interpret customer pain, and discover ways to use this research to guide your team through each step of product creation.

Written for designers, product managers, and others who need to communicate better with designers, this book is very important reading for anyone who contributes to the product creation process.

  • Understand exactly who your customers are, what they would like, and how to build products that make them happy
  • Learn frameworks and principles that successful product designers use
  • Incorporate five states into every screen of your interface to make stronger conversions and reduce perceived loading times
  • Discover meeting techniques that Apple, Amazon, and LinkedIn use to help teams solve the right problems and make decisions faster
  • Design effective interfaces across different form factors by understanding how people hold devices and complete tasks
  • Learn how successful designers create working prototypes that capture essential customer feedback
  • Create habit-forming and emotionally engaging experiences, the use of the contemporary psychological research
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