Designing Type

Amazon.com Price: $26.95 (as of 05/12/2019 18:50 PST- Details)

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Description

One of the most essential tools of graphic design, typography influences the appearance of visual print materials most likely more than any other component. This essential book explains the processes in the back of creating and designing type. Creator Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the incessantly overlooked relationships between letters and shapes in font design.

The book is illustrated with a large number of diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. Quite a lot of classic and modern typefaces is analyzed, including those from many premier recent type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that have an effect on density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.

As design clients increasingly more call for original and custom typefaces, Designing Type is an excellent reference for both students and professional graphic designers.

 

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