Dieter Rams: Ten Principles for Good Design

Amazon.com Price: $36.45 (as of 06/12/2019 04:39 PST- Details)

Categories: Arts and Photography, Books, Decorative Arts and Design, Design History and Criticism, Industrial and Product Design, Subjects

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Exquisitely produced to reflect Dieter Rams’ aesthetic philosophy, this book presents highlights from a forty-year career designing iconic consumer products that fortify our day-to-day lives. For decades, somebody who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Now Dieter Rams, the guiding force in the back of the Braun look, breaks down his design principles and processes in this elegant book. Enumerating every of his ten principles such as good design is innovative; good design is aesthetic; good design comes in handy, and so on., this book presents one hundred items that embody these guidelines. Readers will find items that are familiar such as the ubiquitous coffee grinder but also those that are more atypical such as shelving systems and cigarette lighters. An interesting essay places Dieter Rams in the context of brand new design, from Bauhaus to Philip Johnson. Archival materials include photos of Rams’ design team and excerpts from his publications and speeches. The book closes with a chronological overview of design icons, categorized by function, that show the enormous breadth of Rams’ vision. Taken together, these images and texts offer the most comprehensive overview of Dieter Rams’ work to date and will serve as both a reference and an inspiration for somebody interested in how and why good design matters.

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Dieter Rams: Ten Principles for Good Design

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