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Direct, Digital, and Data-Driven Marketing

Amazon.com Price:  $57.40 (as of 08/05/2019 18:52 PST- Details)

Description

Digital. Mobile. Social media. The marketing world has been without end changed by these communication channels. They’re the recent weapons in the arsenal of the tech-savvy organization. Through them, twenty-first century marketers can establish and nurture customer relationships, be in contact with customers one to one, promote and build brands — the same objectives as the old corner grocer. The difference? These interactive mediums are lightning fast, allow for immediate customer response, and provide users with unprecedented tools to measure and analyze the effectiveness of their campaigns.

Direct, Digital, and Data-Driven Marketing recognizes the growth of these quite a lot of digital formats as the latest interactive channels for conducting brand new marketing. But it does not omit the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth have a look at latest marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.

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