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Direct from Dell: Strategies that Revolutionized an Industry (Collins Business Essentials)

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Description

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.

Michael Dell’s revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective how you can grow your business and will will let you save time on costly mistakes by following his direct model for success.

The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but somewhat how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating an instantaneous link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part makes a speciality of Dell’s management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid a number of the promotional and self-congratulatory air that seem to plague such a lot of first-person CEO tomes. Anyone who has followed the PC industry or would love insight into Dell Computer’s success will have to enjoy reading this book. Well written and easy to read. Advisable. –Harry C. Edwards

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