Description
In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better keep watch over their costs, minimize surprises, and know when to disengage from questionable projects–before it’s too late.
Providing tools to help you select and better assess the opportunity of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that allows you to identify, manage, and leverage your company’s full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you are able to avoid missteps and explore more options to create the breakthrough growth that your business requires.