Dodge 100 Years

Amazon.com Price: $75.00 (as of 10/11/2019 05:29 PST- Details)

Description

The year used to be 1900 when Horace and John Dodge founded the Dodge Brothers Company, in a machine shop in Detroit, Michigan. The high-quality components they produced advanced the break of day of the American automotive industry, appearing in the famous Curved Dash Olds and Henry Ford’s Model A. Soon, the brothers became the exclusive supplier to Ford, a position they would hold for over a decade before breaking out on their own in 1913 to produce their first car a year later. In Dodge 100 Years, renowned automotive journalist Matt DeLorenzo provides an unrivaled chronicle of Dodge all the way through the past century. Starting with the company’s modest beginnings in the 1900s, DeLorenzo recounts the brothers’ story from their decision to venture into full automotive manufacturing, to their untimely deaths in 1920, and in any case the company’s purchase by Chrysler in 1928. This book’s rich history also tells the tale of Dodge’s role in the “arsenal of democracy” right through World War II and its iconic lineup right through the late 1950s. The Dodge story isn’t without its struggles: at the same time as the division played a key part in the muscle-car wars of the 1960s and early ’70s, the oil crisis of 1973 took its toll on Dodge and Chrysler as other manufacturers moved toward more efficient models. Under the strong leadership of Lee Iacocca from 1979 onward, Dodge reasserted itself with such vehicles as the K-car and the Caravan minivan. The Dodge story wouldn’t be complete without speaking to its iconic performance cars like the Viper, Challenger, and Charger, in addition to what’s in store for its future as indicated by the innovative Dart. Dodge 100 Years is more than a tale of classic American perseverance; this can be a celebration of one of The us’s most beloved and enduring automotive brands.

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