Description
Create an Army of Advocates for You and Your Business
Word-of-mouth, person-to-person connections matter more to your success than all of the hard-sell strategies on this planet. This ingenious self-marketing guide by The usa’s #1 “Referral Guru” reveals surefire secrets to help you to identify, and successfully meet, hundreds of high-quality referrals. Without spending a dime, you’ll shorten your sales cycle, increase your profits, and expand your network of friends and contacts–by giving them something to discuss. You are going to discover
- The 7 Deadly Referral Mistakes and How to Avoid Them
- 12 How one can Get Great Prospects Calling You
- 10 Social Prospecting Ideas That Generate Referrals
- 6 Tactics for Stronger Introductions
- PLUS the 4-Point VIPS MethodTM for Asking for Referrals
Whether you are a small business owner, self-employed worker, or company salesperson, referrals are the most inexpensive and effective way to drum up business. With Cates’ techniques, you’ll establish a real name for yourself by making more connections, and more money, than you ever thought conceivable.
“I dare you to read this book and not come away with a dozen or more ideas you’ll put to use immediately.” -Gerhard Gschwandtner, publisher, Selling Power magazine