Description
Email marketing’s power is matched only by how incredibly misunderstood it’s.
Email Marketing Rules demystifies this essential channel, taking you step-by-step through 150 highest practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
Up to date and greatly expanded, the 3rd Edition of Email Marketing Rules will can help you…
- Set the suitable program goals by figuring out “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
- Build high-performance lists by identifying valuable subscriber acquisition sources, the use of appropriate permission practices, and managing inactives wisely
- Ensure your emails are delivered by figuring out the factors that cause inbox providers to block senders
- Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
- Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
- Develop solid workflows that steer clear of errors and speed up production