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Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success

Amazon.com Price:  $18.97 (as of 12/05/2019 19:20 PST- Details)

Description

Email marketing’s power is matched only by how incredibly misunderstood it’s.

Email Marketing Rules demystifies this essential channel, taking you step-by-step through 150 highest practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.

Up to date and greatly expanded, the 3rd Edition of Email Marketing Rules will can help you…

  • Set the suitable program goals by figuring out “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
  • Build high-performance lists by identifying valuable subscriber acquisition sources, the use of appropriate permission practices, and managing inactives wisely
  • Ensure your emails are delivered by figuring out the factors that cause inbox providers to block senders
  • Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
  • Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
  • Develop solid workflows that steer clear of errors and speed up production
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