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Embedded Sustainability: The Next Big Competitive Advantage

Amazon.com Price:  $18.38 (as of 04/05/2019 18:12 PST- Details)

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Description

We are in the middle of a sea-change. In years past, corporate social responsibility may have been seen as a feather in a corporation’s cap but, these days, ecological and social pressures require a new form of business response. In Embedded Sustainability, authors Chris Laszlo and Nadya Zhexembayeva convincingly show how companies can better leverage global challenges for enduring profit and growth. On this outstanding book, readers will learn about the marquis concept of “embedded sustainability”: the incorporation of environmental, health, and social value into core business activities without a trade-off in price or quality. When Clorox introduced its new line of Green Works cleaners or Nissan developed its Leaf 100% electric car, these firms were pursuing a profit shift in mainstream markets. Along with churning out smarter (as a substitute of just greener) products for consumers at large, embedded sustainability is capable of hugely motivating employees. Most of all, it enables companies to create even higher returns for investors, even as responding to the new market realities of declining resources, radical transparency, and rising customer expectations. This book helps readers to comprehend―and act on―the notion of embedded sustainability, explaining why it’s now a requisite in each sector, how smart companies are creating even higher value for their customers and investors, and what new management competencies are needed to compete in these days’s marketplace.

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